A new offer or proposal made in response to a previous offer, typically with different terms designed to be more acceptable.
From counter- (against) + offer (from Old French offrir, 'to present'). Used in business, real estate, and negotiations since at least the 19th century.
When you offer to buy a house at $300,000, the seller rarely accepts—they counteroffer at $350,000, you respond with $320,000, and you both gradually move toward a price you can agree on.
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