Deliverability

/dɪˌlɪvərəˈbɪləti/ noun

Definition

The quality or ability of being successfully delivered, especially in reference to emails reaching inboxes or products arriving on time.

Etymology

From 'deliver' (from Latin 'deliberare' meaning 'to set free') plus '-ability' (from Latin '-abilitas' meaning 'capable of'). The modern sense developed in early 2000s with email marketing, referring to message delivery rates.

Kelly Says

Email marketers obsess over deliverability because even a perfectly written message is useless if it lands in spam—it's literally the difference between communication succeeding or silently failing.

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