Holding someone's complete attention in a way that feels inescapable; deeply fascinating or absorbing.
From en- + captive (Latin captivus), with -ive adjective suffix. Describes the state of being held captive by something's appeal or interest.
The most encaptive video games use variable reward schedules—they keep surprising you with unexpected rewards so your brain stays hooked, which is why people can play for hours without noticing time pass.
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