Definition
The phenomenon where identical information leads to different decisions depending on how it is presented or 'framed.' The same facts can seem more or less attractive based on whether they emphasize gains or losses, positive or negative aspects.
Etymology
Developed by Kahneman and Tversky as part of prospect theory in the 1980s, drawing from the metaphor of a picture frame that determines what viewers focus on. The concept revolutionized understanding of decision-making by showing that rational choice depends heavily on presentation context.
Kelly Says
The framing effect proves that there's no such thing as purely objective information - the way facts are packaged changes their meaning! '90% fat-free' yogurt sounds healthier than '10% fat' yogurt, and patients are more likely to choose surgery with '90% survival rate' than '10% mortality rate,' even though they're identical.
Translations
AMአማርኛ
ፍሬምንግ ውጤት
frayming wut-tay-t
ARالعربية
تأثير الإطار
ta'thir al-it'raar
BNবাংলা
ফ্রেমিং প্রভাব
frayming probbhob
CACatalà
efecte de marcació
eh-fek-te de mar-ka-cio
CSČeština
efekt rámce
eh-fekt rámce
DADansk
rammeeffekt
ram-me-eh-fekt
DEDeutsch
Rahmeneffekt
rah-men-eh-fekt
ELΕλληνικά
эффекτ φράσεως
eh-fek-t fra-se-os
ESEspañol
efecto de enmarcado
eh-fek-toh deh en-mar-kah-doh
FAفارسی
تأثیر فریمینگ
ta'sir faryming
FISuomi
kehysvaikutus
kehys-väh-i-tus
FRFrançais
effet d'encadrement
eh-feh deh-n-ka-drem-ahn
GUGU
ફ્રેમિંગ અસર
fraeming asar
HAHA
tasiyin gaba
ta-si-yin ga-ba
HEעברית
השפעת הצגת
hash-pa-at ha-tzag-gat
HIहिन्दी
फ़्रेमिंग प्रभाव
frayming prabhaav
HUMagyar
keret hatás
keret ha-tas
IDBahasa Indonesia
efek framing
eh-fek framing
IGIG
efeet nke ọnụ
eh-feet nke on-u
ITItaliano
effetto di cornice
eh-fek-toh dee kor-nizza
JA日本語
フレーミング効果
fure-mingu kokyō
KKKK
қабық эффекті
qabyq eh-fek-ti
KMKM
ឥទ្ធិពលរបស់រង្វង
it-dhi-p-ol ro-bas ro-ng-vong
KO한국어
프레임 효과
peureimeu hyogwa
MRMR
फ्रेमिंग परिणाम
fraeming pari-naam
MSBahasa Melayu
kesan bingkai
kesan bingkai
MYမြန်မာ
ပုံစံ အစွန်း
pon-san a-swa-n
NLNederlands
framing effect
frej-ming eh-fekt
NONorsk
rammeeffekt
ram-me-eh-fekt
PAPA
ਫਰੇਮਿੰਗ ਪ੍ਰਭਾਵ
fraem-ing prabhaav
PLPolski
efekt ramowania
eh-fekt ram-oh-wa-nia
PTPortuguês
efeito de enquadramento
eh-feh-toh deh en-kvad-rah-men-toh
RORomână
efectul cadrării
eh-fek-tul kad-ray-eh
RUРусский
эффект фрейминга
effektiv fraiminga
SVSvenska
ramnings-effekt
ram-nings-eh-fekt
SWKiswahili
athari ya muundo
a-tha-ri ya mu-un-do
TAதமிழ்
பட வடிவமைப்பு
pada vadi-vamai-pu
TEతెలుగు
ఫ్రేమ్మింగ్ ప్రభావం
fraemming prabhavam
THไทย
เอฟเฟกต์เฟรม
eh-fek-et frem
TLTL
impluwensya ng frame
im-plu-wen-syah ng frame
TRTürkçe
çerçeve etkisi
che-rev eh-t-kisi
UKУкраїнська
ефект фреймування
ye-fekt freym-u-vannya
URاردو
فریمنگ کا اثر
frayming ka asar
VITiếng Việt
hiệu ứng khung
hEE-fong ung khung
YOYO
arun-i-i-gbe
a-run-i-i-gbe
ZH中文
框架效应
kuāngjiàn xiàoyìng
ZUZU
isilwelo sokuqopha
i-si-lwe-lo so-ku-qopha