Guaranteing

/ɡærənˈtiːɪŋ/ verb

Definition

The act of making a promise or guarantee; promising to be responsible if something doesn't happen as promised.

Etymology

Present participle of guarantee, from Old French garantir. The -ing suffix indicates ongoing action or the gerund form of the verb.

Kelly Says

When you're 'guaranteeing' something, you're literally putting your own credibility on the line—which is why companies use guarantees as a sales tactic to build trust!

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