Of the highest quality; first-rate or excellent; often used in informal speech to mean something is great.
From Italian 'primo,' meaning 'first' or 'primary,' derived from Latin 'primus.' The word entered English from Italian, especially through music and entertainment industries in the 20th century.
'Primo' is fascinating because it kept its Italian pronunciation rather than being anglicized, suggesting it entered English through cool, trendy contexts (jazz, music) where keeping the foreign flavor made it seem more authentic and desirable.
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