The opinions and judgments that people generally hold about someone or something based on their past actions or behavior.
From Latin 'reputare' (to think over, reckon), combining 're-' (again) + 'putare' (to think). The meaning evolved from 'to reckon' to 'the result of what people reckon about you'—your public character.
Before the internet, it took years to build or destroy a reputation; now a single viral video can change someone's reputation in hours, which is why teens today are acutely aware that every post is permanent.
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