A visual technique for identifying and analyzing all individuals or groups who have an interest in or influence over a project or business decision. It helps prioritize engagement strategies based on stakeholder power and interest levels.
Combines 'stakeholder' (coined in 1963 by Stanford Research Institute, from 'stake' meaning investment/interest + 'holder') and 'mapping' from Latin 'mappa' (cloth, chart). The combined practice emerged in project management in the 1980s.
Stakeholder mapping reveals the hidden politics of every project! The most dangerous stakeholders are often those in the 'high power, low interest' quadrant—they can kill your project if you don't keep them informed, even though they seem disengaged.
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