A legal disclaimer indicating that an offer or service is subject to additional rules, restrictions, or requirements detailed elsewhere. Protects companies from liability while appearing to offer broad benefits.
This phrase became standard in American advertising law during the 1930s as federal regulations required clearer disclosure of offer limitations. It evolved from longer legal disclaimers into this concise catch-all phrase.
This phrase is advertising's equivalent of fine print made audible - it legally covers companies while psychologically minimizing the impact of restrictions. Most consumers hear it but don't process its significance, which is exactly how it's designed to work.
Complete word intelligence in one call. Free tier — 50 lookups/day.