Viral marketing

Definition

A marketing strategy that encourages individuals to share a marketing message with others, creating exponential growth in the message's reach and influence. It relies on social networks and word-of-mouth to spread content rapidly and organically.

Etymology

The term was coined by venture capitalist Steve Jurvetson in 1997, drawing an analogy to how biological viruses spread. The concept predates the internet (chain letters, referral programs) but found its perfect medium in digital platforms. The strategy gained prominence with early internet successes like Hotmail's email signature growth hack.

Kelly Says

True viral content is incredibly rare and often unpredictable - most 'viral' campaigns are actually the result of significant paid promotion behind the scenes to achieve initial momentum. The most successful viral content typically evokes strong emotions (humor, surprise, anger) and provides social currency - people share it because it makes them look good or feel connected to something bigger.

Translations

AMአማርኛ
ቫይረላዊ ማርኬቲንግ
vai-re-la-wi mar-keh-ting
ARالعربية
التسويق الفيروسي
alt-su-wiq al-fee-ro-si
BNবাংলা
ভাইরাল মার্কেটিং
bhai-ral mar-keh-ting
CACatalà
marketing viral
mar-keh-ting vee-ral
CSČeština
virální marketing
vi-ra-lni mar-keh-ting
DADansk
viral marketing
vee-ral mar-keh-ting
DEDeutsch
Virales Marketing
vee-ra-les mar-keh-ting
ELΕλληνικά
virάλ μάρκετινγκ
vi-ral moo-r-keh-ting
ESEspañol
marketing viral
mar-keh-tee-ng vih-ral
FAفارسی
بازاریابی ویرال
ba-za-ree-ba-ee ve-e-ral
FISuomi
virallinen markkinointi
vir-a-li-nen mar-kin-noi-nti
FRFrançais
marketing viral
mar-keh-tee-ng vee-ral
GUGU
વાયરલ માર્કેટિંગ
vai-ral mar-keh-ting
HAHA
marketing na'ura
mar-keh-ting na-u-ra
HEעברית
マーケティング ויראלי
mar-keh-ting vee-ra-li
HIहिन्दी
वायरल मार्केटिंग
wai-ral mar-keh-ting
HUMagyar
virális marketing
vi-ra-lis mar-keh-ting
IDBahasa Indonesia
pemasaran viral
pe-ma-sa-ran vi-ral
IGIG
marketing virali
mar-keh-ting vee-ra-li
ITItaliano
marketing virale
mar-keh-tee-ng vee-ra-le
JA日本語
ウイルスマーケティング
uirusu ma-kee-tingu
KKKK
вирус маркетинг
vi-rus mar-keh-ting
KMKM
កម្មវិធីផ្សាយពាណិជ្ជ業
kam-mo-vi-thee phsa-y peah-ni-ch-ye
KO한국어
바이럴 마케팅
bai-reol ma-ke-ting
MRMR
वायरल मार्केटिंग
wai-ral mar-keh-ting
MSBahasa Melayu
pemasaran virus
pe-ma-sa-ran vi-rus
MYမြန်မာ
ဗိုင်းလစ် မတ်ကိန်း
bain-lit mat-ke-in
NLNederlands
virale marketing
vee-ra-le mar-keh-ting
NONorsk
viral markedsføring
vee-ral mar-keh-ds-foering
PAPA
ਵਾਇਰਲ માર્કેટિંગ
vai-ral mar-keh-ting
PLPolski
marketing wirusowy
mar-keh-ting vee-ru-so-wy
PTPortuguês
marketing viral
mar-keh-tee-ng vee-ral
RORomână
marketing viral
mar-keh-ting vee-ral
RUРусский
вирусный маркетинг
vir-us-nyy mar-keh-ting
SVSvenska
viral marknadsföring
vee-ral mar-knads-foer-ing
SWKiswahili
uuzalisho wa virali
oo-za-li-sho wa vee-ra-li
TAதமிழ்
வயரல் மார்க்கெட்டிங்
vai-ral mar-keh-ting
TEతెలుగు
వైరల్ మార్కెటింగ్
vai-ral mar-keh-ting
THไทย
การตลาดไวรัล
gaan-ta-laht wai-ral
TLTL
viral marketing
vee-ral mar-keh-ting
TRTürkçe
viral pazarlama
vi-ral pa-za-rla-ma
UKУкраїнська
вірусний маркетинг
vee-r-us-nyi mar-keh-ting
URاردو
وائِرال مارکیٹنگ
wai-ral mar-kee-ting
VITiếng Việt
marketing virut
mar-keh-ting vee-rut
YOYO
marketing viral
mar-keh-ting vee-ral
ZH中文
病毒营销
bìngdú yíngxiāo
ZUZU
ukuhlaselo kwesifundo
oo-ku-ha-se-lo kwes-i-fundo

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word of mouth organic reach social sharing network effects exponential growth

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